Content Marketing Partner

Location:

Amelia, OH, US

Job Type: Full-Time

Work Mode: Hybrid

Job Level: Professional

Job ID: 12413

Company: American Modern Insurance Group

Employment Type: Regular

Area of Expertise: Marketing & Communications

Description:

American Modern Insurance Group, Inc., a Munich Re company, is a widely recognized specialty insurance leader that delivers products and services for residential property – such as manufactured homes and specialty dwellings – and the recreational market, including boats, personal watercraft, classic cars, and more. We provide specialty product solutions that cover what the competition often can’t. We write admitted products in all 50 states and have a premium volume of $2.2 billion.

Headquartered in Amelia, Ohio, and with associates located across the United States, we are part of Munich Re’s Global Specialty Insurance division. Our employees receive boundless opportunity to grow their careers and make a difference every day - all in a flexible environment that helps them succeed both at work and at home.

The Content Marketing Partner role is a blend of Marketing Strategy and Content Planning responsibilities. Reporting to the VP of Marketing Strategy – American Modern, the Content Marketing Partner will also be responsible for developing marketing campaigns and solutions for select initiatives, while providing Content Strategy leadership in support of the Marketing Strategy team. The Content Marketing Partner is responsible for working across Marketing Strategy, Creative and Digital teams to deliver a comprehensive content strategy that targets our policyholder and agent audiences to drive business growth and corporate strategy.

Roles & Responsibilities:

Content Strategy

Work with the Marketing team to develop and own comprehensive content strategy. Create multi-channel campaign calendars and touchpoint plans aligned with business objectives, marketing goals and target audience needs for all key external marketing campaigns including national campaigns, regional projects, and large or small-scale projects.
Maintain oversight of all key campaign calendars and ensure appropriate frequency of outreach to overlapping audiences; prevent conflicting messages/campaigns. Work closely with the Creative team to continuously adjust deployment calendars as necessary due to conflicts, execution capacity, timeline shifts, etc.
Provide fresh content topic ideas to Marketing Partners aligned with campaign and business goals, while also writing posts, working with designers and posting content on all social channels.
Define metrics to be applied and aligned with the company’s and business’ overall objectives. Focus on data and leverage analytics to continually analyze and evaluate what’s working and what isn’t to enhance future strategies and campaigns. Continuously seek and integrate user feedback and test results to optimize content.
Provide strategic and tactical consulting and guidance to Senior Marketing Partners and other internal Stakeholders about Content Marketing Strategies and impactful communication concepts to meet the desired business goals. Actively contribute innovative ideas, test & learn concepts.
Build and maintain highly collaborative partnerships with local and global MarCom colleagues to ensure effective and efficient delivery of impactful content and campaign strategies across all formats and media, and to ensure the alignment of campaign objectives and content strategy.

Marketing Strategy:

Develop integrated campaigns and solutions that effectively drive desired business results.
Partner with Creative Services and consult with other departments including Sales Analytics, Underwriting, Product, Legal, IT etc. to devise, implement, evaluate, and measure campaign effectiveness.
Conduct sunset reviews of key projects to apply past learnings to future efforts.
Write effective briefs and lead productive internal kick-off meetings to ensure execution delivers on the objectives, on time, on budget, and on brand.
Leverage market and marketing intelligence to deliver distinctive, insight-driven ideas and concepts that differentiate our approach and elevate team performance.
Lead various marketing projects with cross-channel impact (i.e. ad-hoc campaigns targeting specific product or offering, geography or customer feature, software implementation, process improvement etc.).

Required Technical Skills:

MS Word, Excel, PowerPoint, Outlook
Email Marketing, Social Media, CRM acumen desired
Adobe/Adobe Express/Canva/Hootsuite/Microsoft Dynamics/Marketo proficiency welcome
Effective oral and written communication skills a must. Copywriting skills a plus.

Education, Certifications & Designations:

Required:

Marketing Partner: Generally, 5+ years relevant marketing experience, Bachelor’s degree in Marketing, Communications or related field
Sr. Marketing Partner: Generally, 7+ years relevant marketing experience, Bachelor’s degree in Marketing, Communications or related field

Preferred:

Experience in Sales and/or Advertising Agency
Advanced degree a plus
Experience in both B2B and B2C a plus

We are proud to offer our employees, their domestic partners, and their children, a wide range of insurance benefits:

Two options for your health insurance plan (PPO or High Deductible)
Supplemental Life and AD&D plans that you can purchase for yourself and dependents (includes spouse/domestic partner and children)
Voluntary Benefit plans that supplement your health and life insurance plans (Accident, Critical Illness and Hospital Indemnity)
Prescription drug coverage (included in your health insurance plan)
Short and Long Term Disability coverage
Vision and dental insurance plans

In addition to the above insurance offerings, our employees also enjoy:

A robust 401k plan with up to a 5% employer match
A retirement savings plan that is 100% company funded
Paid time off that begins with 24 days each year, with more days added when you celebrate milestone service anniversaries
Eligibility to receive a yearly bonus as a Munich Re employee
A variety of health and wellness programs provided at no cost
A hybrid environment that gives you a choice in where and how you get work done
A corporately subsidized on-site cafeteria as well as a We Proudly Serve coffee shop
An on-site complimentary workout facility as well as walking trails on campus grounds
On-site wellness center complete with nurse practitioner
Financial assistance for adoptions and infertility treatment
Paid time off for eligible family care needs
Tuition assistance and educational achievement bonuses
Free parking
A corporate matching gifts program that further enhances your charitable donation
Paid time off to volunteer in your community

At American Modern, a subsidiary of Munich Re, we see Diversity and Inclusion as a solution to the challenges and opportunities all around us. Our goal is to foster an inclusive culture and build a workforce that reflects the customers we serve and the communities in which we live and work. We strive to provide a workplace where all of our colleagues feel respected, valued and empowered to achieve their very best every day. We recruit and develop talent with a focus on providing our customers the most innovative products and services.

We are an equal opportunity employer. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Applicants requiring employer sponsorship of a visa will not be considered for this position.

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